engleski

The effects of ecological properties on the assessment of paperboard for packaging

It is known that consumers choose product based on packaging and its design but the type of paperboard used is also one of the important factors that can improve visual impressions. This study investigates how consumers perceive packaging paperboard in relation with its composition and how they link paperboards with different types of products. Recycled and non- recycled paperboards were characterized by testing optical and mechanical properties. The same samples were given to participants to assess the price, quality and sustainability of the material and to link the samples to different product types. It was found that even though there is a small difference in optical properties the consumers can easily spot the difference. Also, thestudy presents how the participants assessed the recycled and non- recycled paperboards and their use in correlation with different product types (food, pharmaceuticals, tobacco, cosmeticsand hygienic products).

Recycled paperboard, packaging, ecological properties, consumer perception

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