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Tourists’ perceptions of destinations – empirical study of destination Poreč

Tourism is a very important industry in Croatia and globally, and as is indicated in the WTTC report for 2017, travel and tourism is a key sector for economic development and job creation throughout the world. Tourist destinations are invited to take account of the social, cultural, economic and environmental challenges as important aspects of sustainable tourism development. In order to measure the impact of tourism activity in relation to sustainability, the European Commission has developed a “European Tourism Indicators System” (ETIS), as a management and information tool and monitoring system. The aim of the paper was to evaluate how tourists’ perceptions of a destination are useful as a management tool for the planning of sustainable tourism at the destination level. The instrument of the research was a survey developed according to the Visitor survey suggested by ETIS (2016), with additional questions regarding the satisfaction level of different aspects of destinations. The survey was carried out on the beaches in the City of Poreč, from July until September 2017. The surveys were offered to the respondents in the English, German, Italian, Russian, Slovenian and Croatian languages and in total 510 questionnaires were collected from beach users from 27 countries. The research was preformed within the Interreg Mediterranean MITOMED+ project and the results can be useful as an information tool for future planning of sustainable tourism in the destination.

destination management, Istria County, tourists’ perceptions, tourists’ satisfaction, Poreč

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