engleski

Choice of location for retail Bussinesses

Location selection is one of the key success factors of retail businesses. Location determines the number of contacts with customers, business volume and total income of retail business. To prove the hypothesis of location as the decisive factor in retail businesses, the following paper apllied scientific analysis and synthesis methods, mathematical methods and methods of interviewing. The obtained findings are based on the analysis of supermarkets locations in towns Gospić and Po ţega. The purpose of analysis of these practical examples is to examine to what extent retail businesses use locat ion as a means of competit ive advantage, while the method of interviewing is an attempt to answer the question of importance of location for customers when deciding on the place of purchase.

retail organizations, location, competitive advantage

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