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Pregled bibliografske jedinice broj: 983389

MEASURING VISITORS’ PERCEPTIONS OF EXPERIENCE QUALITY IN CROATIAN WINE CELLARS


Marković, Suzana; Mitrović, Srđan; Racz, Aleksandar
MEASURING VISITORS’ PERCEPTIONS OF EXPERIENCE QUALITY IN CROATIAN WINE CELLARS // Horizons International Scientific Journal, 23 (2018), 12; 409-419 doi:10.20544/HORIZONS.A.23.2.18.P29 (međunarodna recenzija, članak, znanstveni)


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Naslov
MEASURING VISITORS’ PERCEPTIONS OF EXPERIENCE QUALITY IN CROATIAN WINE CELLARS

Autori
Marković, Suzana ; Mitrović, Srđan ; Racz, Aleksandar

Izvornik
Horizons International Scientific Journal (1857-9884) 23 (2018), 12; 409-419

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
wine tourism, wine experience quality, visitor perception, memorable experience, Croatia

Sažetak
Cellar door experiences represent the core of wine tourism activities and provides wineries with an opportunity to offer a memorable experience to the visitor, which in turn can lead to the creation of a long-term relationship between customer and brand. This study aims to measure visitors experience quality perceptions within the tasting room setting. Data was collected during the summer season of 2017 at four Dalmatian wineries (Croatia). Descriptive statistics were used to analyze the collected data. Learning was the highest rated experience dimension while environment recorded the lowest mean in our study. The proposed wine experience quality scale offers an empirical framework that is easy to use and generalizable in wine tourism contexts.

Izvorni jezik
Engleski

Znanstvena područja
Javno zdravstvo i zdravstvena zaštita, Ekonomija



POVEZANOST RADA


Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija,
Zdravstveno veleučilište, Zagreb

Profili:

Avatar Url Aleksandar Racz (autor)

Citiraj ovu publikaciju

Marković, Suzana; Mitrović, Srđan; Racz, Aleksandar
MEASURING VISITORS’ PERCEPTIONS OF EXPERIENCE QUALITY IN CROATIAN WINE CELLARS // Horizons International Scientific Journal, 23 (2018), 12; 409-419 doi:10.20544/HORIZONS.A.23.2.18.P29 (međunarodna recenzija, članak, znanstveni)
Marković, S., Mitrović, S. & Racz, A. (2018) MEASURING VISITORS’ PERCEPTIONS OF EXPERIENCE QUALITY IN CROATIAN WINE CELLARS. Horizons International Scientific Journal, 23 (12), 409-419 doi:10.20544/HORIZONS.A.23.2.18.P29.
@article{article, year = {2018}, pages = {409-419}, DOI = {10.20544/HORIZONS.A.23.2.18.P29}, keywords = {wine tourism, wine experience quality, visitor perception, memorable experience, Croatia}, journal = {Horizons International Scientific Journal}, doi = {10.20544/HORIZONS.A.23.2.18.P29}, volume = {23}, number = {12}, issn = {1857-9884}, title = {MEASURING VISITORS’ PERCEPTIONS OF EXPERIENCE QUALITY IN CROATIAN WINE CELLARS}, keyword = {wine tourism, wine experience quality, visitor perception, memorable experience, Croatia} }
@article{article, year = {2018}, pages = {409-419}, DOI = {10.20544/HORIZONS.A.23.2.18.P29}, keywords = {wine tourism, wine experience quality, visitor perception, memorable experience, Croatia}, journal = {Horizons International Scientific Journal}, doi = {10.20544/HORIZONS.A.23.2.18.P29}, volume = {23}, number = {12}, issn = {1857-9884}, title = {MEASURING VISITORS’ PERCEPTIONS OF EXPERIENCE QUALITY IN CROATIAN WINE CELLARS}, keyword = {wine tourism, wine experience quality, visitor perception, memorable experience, Croatia} }

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