engleski

Systems concept of experience in tourism

Customers and tourists searching fulfillment of psychological and emotional desires nowadays have an enormous freedom of choice. As a result, it is difficult to catch the eye of the consumer. New methods of communication are needed to attract and create long-lasting relations with individuals and target groups. In a world where people are increasingly driven by self-expression, rather than survival- related values, we need a novel way of engineering. We need Imagineering, engineering for imagination, to realize the challenges of the experience economy. Imagineering is about managing relations with the customer, based on an integral experiential concept that affects ‘fans’ in the heart ; it is about experiences at all contact moments with the guest ; it is about using experiences that can permanently reach, touch, affect, and fascinate the guest. Imagineering has three elements: story, vision, and guidance. Imagineering combines story and vision, infusing them with guidance that gives people what they need to make the story a reality - motivation and rationale, role models, compelling drama, realistic situations, appropriate value struggles, all necessary instructions and precautions, to help their beloved product of imagination blossom in the world around it. In this paper Imagineering will be presented as a model for a powerful solution for tourist destinations to create long-lasting emotional bonds with individual guests. The objective of this paper is to explain how to create an experience-based systems concept to attract new tourists and to create memorable experiences with consumers.

communication, experience economy, Imagineering, integral experiential concept, tourist destination

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