engleski

Conceptualising the Relationship Between Tangible Cultural Heritage and the Tourism Market

The conceptualization model of the relationship between tangible cultural heritage (TCH) and the tourism market is largely determined by the complexity of the tourism market itself, the number and the complexity of the relations between the stakeholders involved in the cultural heritage management (CHM) and tourism destination management, the legislative framework and the government policies which both the stimulation of tourism activities and preservation and management of cultural heritage relies upon and the characteristics and value of tangible cultural heritage. Government policies and legislation determine the balance in the allocation of power within such relationships. Furthermore, the relationship between tourism supply-side stakeholders and CMH take on different forms and move between dichotomies of co-operation and conflict. The stakeholders in such relationships are numerous and diverse, which adds to the dynamics of interaction and, consequently, to its complexity. The relations between stakeholders are made additionally complex by the characteristics of TCH as a pure or mixed public good where competition in consumption may or may not exist. Based on different forms of cultural heritage, there are different levels of excludability. The model is applicable in the domain of tourist attraction management as well as tourism destination planning.

cultural heritage ; tourism market ; stakeholders ; relationships

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