engleski

Sales promotion in the function of creating consumer satisfaction and influencing consumer attitudes

Sales promotion is one of the forms of marketing communication that affects both consumer satisfaction and consumer attitudes with various short-term incentives such as: prize programs, loyalty cards, consumer cards, credit cards, convenience cards, discounts, coupons, free products and similar. By linking Customer Relationship Management (CRM) and sales promotion as a marketing communication tool and by observing consumers through the behavioural and emotional component, the individual incentive means are used to identify, reward and retain profitable customers as well as attract new customers.

sales promotion, marketing communications, consumers, satisfaction, attitudes

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