Interior Design in Restaurants as a Factor Influencing Customer Satisfaction (CROSBI ID 259859)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Pecotić, Marija: Bazdan, Vanda ; Samardžija, Jasminka
engleski
Interior Design in Restaurants as a Factor Influencing Customer Satisfaction
This study was conducted to determine the importance of specific interior design factors in restaurants and the effect of those factors on customer behavior. Research was conducted in the Dubrovnik area through face-to-face distribution of questionnaires. Final number of participants involved in this study was 106 ; half of those people were Dubrovnik residents and the other half were tourists that visited Dubrovnik. There was no significant difference in the importance of attitudes between male and female responds, but the responses were different between people from Dubrovnik and tourists. Interestingly, participants who were willing to pay more money for one of the interior design factors considered color and furniture design more important than those who were not willing to pay more money.
Interior design, customer sa tisfaction, ambient light, color & music, background noises, space layout
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