engleski

Main Ethical Dilemmas in Economics and Business: Which are the Burning Questions/Problems and Possible Solutions/Answers?

In market oriented society and analogue in business organizations rule two opposite ethical imperative who take effect in different directions regarding the ethics: a) Be altruistic, non selfish, just, do not do to the other what you do not want for yourself! (so called Golden ethical rule) ; b) Eliminate the competition, be better, more succesful, more powerful, keep monopoly, be rich no matter how! (so called competition/domination rule). Such different value systems in economic and business life have it sources in two differnt value systems/approaches: I) Humanistic value approach (e.g. Christianity)- which tells about the love towards the humans (also towards enemy) because of life itself. This tradition has ideas of humanity afirmation, communication, togetherness, helping, giving, social justice. II) Pagan value approach (e.g. Imperialism, Despotism) – which positive values domination, power, control (violent achieving and keeping it), property&profit as ultimative goal, conquering, destruction, exploatation, dominant skills of killing, changing the right of using to right of malusing, manipulation of human mind for achieving control and obedience, with main tools of fear (punishment) and money (award). The main goal of this paper is to answer: „How to resolve this value system paradox, or how to achieve more humanistic values in business and so achieve better systemic balance between those two systems. The main metastrategical problems explicated in this paper are: D1: Problem of balancing profit/competitiveness and morality/humanity. The main question is: „Which extent of each is appropriate?“ D2: Problem of choosing the most appropriate moral ideology/idolatry for the socio-economic/ business life in regard of achieveing the goal of good balance of profit/competitiveness and morality/humanity. The main question is: „Which ideology/idolatry should be most appropriate?“ D3:Problem of value hypocrisy. The main question is: „How to overcome the present hypocrisy as result of confrontation of two opposite values in different value systems? (paradox of profit/cometitiveness maximalization and moral/humanity maximalization in the same time). Although pagan values are highly present in the numerious socio-economic settings and also in the international politics, there should arise strategical change for more balance with humanistic values in the name of survival of humanity and social responsible behavior.

business ethics, value system paradox, pagan values, humanistic values, ethical ideology/idolatry, balancing value system paradox, ethical strategies.

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