engleski

Proceedings: STC'16 Sport Tourism Conference - Red, green and blue strategies“

There is an increasing role of sport and tourism in the global economy related to economic and social contributions as well as its potential for growth. Therefore, it is crucial that the mutual relationship between sport and tourism and sustainability is understood. As sustainability takes the approach of balancing the needs of today with those of the future, it is important to be aware of the impact that sport and tourism have not only on the external environment and the conservation of natural resources but on economics and social (cultural) well-being as well. This publication is the result of a scientific conference Sport Tourism: Red, Green and Blue Strategies (STC'16) held on April 6 to 8, 2016 at the Faculty of Economics, University of Zagreb, Croatia. This “red, green, blue” approach of sport tourism encompasses three strategic orientations of today`s tourism activities taking into account its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, and the environment and host communities. In the scope of Red Strategy development, sport tourism developed quickly with mostly one purpose: how to get as much money as possible, without taking care of the environment. As an answer on a Red Strategies and lack of care for nature and local people, appeared the idea of Green strategies. They promote economic growth while reducing pollution and greenhouse gas emissions, thereby minimizing waste and inefficient use of natural resources, and maintaining biodiversity. The Blue strategies are focused on a life without polluting. Thirty-one high quality papers included in this publication address a number of issues raised above. They represent both theoretical and practical approaches to the study of complex area of sport, tourism and sustainability. In such a way, the publication has become an inevitable source in writing scientific works, bringing answers to many questions and highlighting further trends and perspectives of sustainable development that can be attributed to sport tourism.

tourism, sport tourism, sustainable development

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