engleski

Instagrammable personality: Big Five Personality Traits and Instagram use

The content and characteristics (e.g number of followers, etc.) of profiles on social media as well as motives for their use are known to be related to our personality. The aim of this study was to examine the relationship between profile characteristics on Instagram and personality, as well as the relationship between motivation for Internet use and personality. For the purpose of this study, 184 students at the University of Zagreb were examined via online questionnaires. Results of the study indicate that personality traits (extraversion, openness and emotional stability) are positively correlated with the number of followers, the number of photos posted and the number of people followed. Furthermore, results also demonstrate that there is a positive correlation between extraversion, emotional stability, conscientiousness and motivation for internet use to obtaining information about products and services. Our results show a significant effect of personality traits on personal profiles on Instagram.

Instagram, Internet, Personality, Big Five Personality, Social Media, Motivation

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