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Pregled bibliografske jedinice broj: 979648

Mission-driven assessment strategy in business education

Martinovic, Maja; Barac, Zoran; Bernatovic, Ivija
Mission-driven assessment strategy in business education // 21st Century Academic Forum Conference at Harvard
Harvard University, Cambridge, SAD, 2015. str. 85-85 (predavanje, međunarodna recenzija, sažetak, stručni)

Mission-driven assessment strategy in business education

Martinovic, Maja ; Barac, Zoran ; Bernatovic, Ivija

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, stručni

21st Century Academic Forum Conference at Harvard / - , 2015, 85-85

21st Century Academic Forum Conference at Harvard

Mjesto i datum
Harvard University, Cambridge, SAD, 8.-10. ožujak 2015.

Vrsta sudjelovanja

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Mission, strategy, assurance of learning

Mission statement is a backbone of the whole decision making process for the business school. It directs curriculum management by involving all relevant stakeholders in defining learning goals stemming from the mission. However, the central challenge for the delivery of the effective programs and their continuous improvement is assessment of previously defined learning goals. In the whole process the most important are articulation and operationalization of the mission. The superior approach is to align the entire curriculum and assurance of learning process of the school with the mission statement. Within such management model, performance measurement is essential for institutional effectiveness. Assurance of Learning (AOL) practices as performance metrics can be implemented in a variety of ways, as long as they are geared toward business schools’ missions and curricula. The authors address the way of implementing AOL in private business school implemented the AOL process in its bachelor of business administration program, and also graduate programs. This presentation will illustrate the process of setting clear program goals, followed by course goals stemming from the school's mission statement. The focus will be also on explaining the difference between course goals and course objectives stated in the syllabus. The emphasize will be placed on how to develop straightforward objectives, from which one can easily measure students' skills and the level of knowledge, i.e. their performance levels in certain segments of the course. The authors end with lessons learned about process of measurement methods and rubrics selection used to measure student outcomes, as well as the process of setting the acceptable results. Apart from collecting and distributing data, effective AOL provides information on how to improve the entire process, student learning outcomes, and the program as a whole.

Izvorni jezik

Znanstvena područja


Zagrebačka škola ekonomije i managementa, Zagreb