TRADE PERSPECTIVES 2015: Innovations in Food Retailing (CROSBI ID 17223)
Urednička knjiga | zbornik radova s konferencije | međunarodna recenzija
Podaci o odgovornosti
Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka
engleski
TRADE PERSPECTIVES 2015: Innovations in Food Retailing
Accordingly, nowadays retailers are faced with well-informed and cost-demanding consumers. So they search for ways to innovate, not only technologically but in all other ways, starting from the approach and communication with consumers, to ways of pricing and assortment planning, to ways to provide services and ways of performing business processes. As already mentioned, the dynamics of innovation is the most evident in the retail food sector, and this publication aims to address different aspects of innovation precisely in this area.
innovations, food, retailing
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Podaci o izdanju
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu
2015.
978-953-346-016-1
269
objavljeno