Students` perception on the role of high education in improving image of retailing as a career (CROSBI ID 671627)
Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Renko, Sanda ; Rašić, Sanda ; Petljak, Kristina
engleski
Students` perception on the role of high education in improving image of retailing as a career
Despite its important role in the economy, retailing has been generally neglected, even by many of the high education institutions. It is not in accordance with the transformation of retailing into dynamic and more competitive industry which seeks for motivated and high educated human resources. This paper, using the results of a study conducted among students attending undergraduate trade study in Croatia, examines students` perception of retailing as a destination career, the role of high education in forming that perception, and in improving the image of retailing as a career, as well. Results of the study reveal that similar to previous researches overall negative perception prevails and that partnerships between retail companies and higher educational institutions are needed in order to promote and encourage young people regarding a future career in retailing.
career ; Croatia ; high education ; retailing ; students
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Podaci o prilogu
136-143.
2016.
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objavljeno
Podaci o matičnoj publikaciji
Journal of economic and social development
Cingula, Marijan ; Vlahov, Rebeka Danijela ; Dobrinic, Damir
Varaždin: VADEA ; Sveučilište Sjever
9771849753006
1849-6628
1849-3327
Podaci o skupu
15 th International Scientific Conference on Economic and Social Development - Human Resources Development
predavanje
09.06.2016-10.06.2016
Varaždin, Hrvatska
Povezanost rada
Ekonomija