engleski

Consumers’ Awareness of Eco-designed Packaging: A Big Step towards Solving Ecological Issues

The paper focuses on concern for the environment specifically related to consumers‘ buying patterns. This can be achieved by paying more attention to what we buy and not using resources unnecessarily. In this paper the authors describe the role of eco-designed food packaging in order to increase ecological consciousness and give a theoretical background of the concept. Moreover, the importance and types of ecolabelling are presented. In order to explore if consumers care about ecological issues while purchasing goods and if we really consider their perception of eco-designed packaging as a part of their ecological consciousness, a survey on a sample of consumers from Croatia was conducted.

eco-designed, packaging, consumers ecology

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