engleski

Correlation between mobile games market and the development of video game market in China

The aim of this paper is to point to the link between the development of mobile video game markets and the development of video game markets in China. The mobile video game industry, as a "new" media industry, already has higher revenue on the Asian and Pacific market than the traditional media markets in the US and Europe. Mobile video games designed for smart phones and handhelds have taken the lead in earnings over the long range of video games. At the same time, the video game market in China has taken the lead in earning revenue on the global video game market. The rapid development of mobile gaming markets in China points to a change in the social paradigm and the development of post-industrial society. The growth of video game markets in Asia and the Pacific and the domination of mobile games clearly points to the trends of developing video game industry in the future.

global video games market, mobile games market, „new media industry”, post-industrial society

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