engleski

The Role of Marketing Strategy Simulation in Assurance of Learning

In this paper the comprehensive case study will be presented which illustrates how business simulation can be used to augment learning and how it can contribute to many of assurance of learning requirements. There are three approaches to achieving knowledge integration in marketing strategy simulation courses: theoretical, applied, and practical. Simulation enables students to build the practical integration skills in a risk-free environment so that they can make better decisions in their real business environment. The paper will also discuss how distance learning pedagogies can actually improve classroom teaching. It is clear that no single assessment tool can fully meet the assessment requirements of either a course or a curriculum. Paper will illustrate an assortment of enhancements and assessment tools that can expand learning opportunities and provide a variety of feedback information about students’ knowledge, skills, and reactions to various market challenges. It will display the process of measurement methods and rubrics selection used to measure student outcomes, as well as the process of setting the acceptable results. This paper will present the approaches to “closing the loop” for several learning goals: knowledge in new and unknown circumstances through conceptual understanding of marketing strategy ; capacity of critical and analytical thinking ; usage of new technologies ; oral and written communication skills, and student work in teams.

assurance of learning, “closing the loop”, distance learning, marketing strategy, simulation

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