engleski

The Role of Sport in Promotion of Croatian Tourism

Thanks to Croatia’s beauty of nature and good climate, which are its main comparative advantages, the opportunity to pursue different sport activities makes the stay in Croatia more complete. This is why Croatia needs to expand and enrich the offer of sport and recreational facilities in its tourism supply, to be differentiated from mass tourism and create new forms of products of tourism supply. Based on the analysis of existing sport and tourism supply, the paper points out the necessity of qualitative improvement of sport tourism product. The aim of this paper is to present the proposal of a vision and strategic goals that would help Croatia to become a sport tourism destination, and thus attract increasing demand, yield financial gain and strengthen its image on the world tourism market.

sport and tourism supply, strategic development, sport tourism, quality

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