engleski

Business Tourism - Modern Form for Improvement Competitiveness of Croatian Tourism

Business tourism is a modern form of tourism which includes travel related to the work of business executives and professionals. Business tourism includes in its main forms: business meetings, conferences, congresses, exhibitions and incentive travel. Croatia, in an effort to be sustainable competitive, can improve its status on the tourism scene by making significant investments into the infrastructure of business tourism. Although initial investments might seem high, Croatia can’t overlook the fact that the daily high expenditure of one congress participant would yield a fast return on investment. Looking long term, Croatia would increase its competitiveness in the national tourism industry and develop in the direction of being a high value destination.

modern form of tourism ; business tourism ; tourism industry ; competitiveness

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