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Digital marketing and Transformation of Marketing Mix in Croatia and Worldwide (CROSBI ID 17134)
Autorska knjiga | priručnik | domaća recenzija
Gerardi, Bruna ; Pirić, Valentina
Digital marketing and Transformation of Marketing Mix in Croatia and Worldwide. Zagreb: MATE, 2018
Podaci o odgovornosti
Gerardi, Bruna ; Pirić, Valentina
Njavro, Đuro ; Njavro, Marin
engleski
Digital marketing and Transformation of Marketing Mix in Croatia and Worldwide
Over the last few years, digital marketing is considered as an irreplaceable, dominant tool in the marketing world. In this sense, the authors present a detailed overview of the complete transformation of the marketing mix based on the digital revolution and the possibilities of deploying digital marketing in the Republic of Croatia and worldwide.
Digital marketing ; Marketing mix, Crroatia
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Podaci o izdanju
Zagreb: MATE
2018.
978-953-246-381-1
182
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