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Digital marketing and Transformation of Marketing Mix in Croatia and Worldwide (CROSBI ID 17134)

Autorska knjiga | priručnik | domaća recenzija

Gerardi, Bruna ; Pirić, Valentina Digital marketing and Transformation of Marketing Mix in Croatia and Worldwide. Zagreb: MATE, 2018

Podaci o odgovornosti

Gerardi, Bruna ; Pirić, Valentina

Njavro, Đuro ; Njavro, Marin

engleski

Digital marketing and Transformation of Marketing Mix in Croatia and Worldwide

Over the last few years, digital marketing is considered as an irreplaceable, dominant tool in the marketing world. In this sense, the authors present a detailed overview of the complete transformation of the marketing mix based on the digital revolution and the possibilities of deploying digital marketing in the Republic of Croatia and worldwide.

Digital marketing ; Marketing mix, Crroatia

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Podaci o izdanju

Zagreb: MATE

2018.

978-953-246-381-1

182

objavljeno

Povezanost rada

Ekonomija

Poveznice