engleski

Applicability of European development programmes to touristic management of Istria destination

The authors wonted to demonstrate the management of Istrian touristic management resources emphasizing current conditions and development prospects. The main idea was an hypothesis: if the touristic management and the resources management is organized and strategically planned, positive synergy effects can be expected in each level of touristic management, and through the years, the positive impact to all destination will be a fact. That is also truth for Istrian undeveloped areas, such as middle Istrian villages. Although Istria boasts reputation of a region with positive potentials, one must emphasize there are still undeveloped areas, a high number of uneducated population, shortage of staff in educational institutions, all which requires a more professional approach to the issue of management. Middle Istrian villages can also become an interesting touristic micro – destinations. This research, first of its kind int he County of Istria, has attempted to gain a realistic insight into the condition of the Istrian County territory. The research has been conducted by means of the Delphi method in two intervals, the theory analysis method, observation and intervju on a sample consisting of 34 local self – government units (municipalities and cities). Questions were replied by heads and municipal prefects of local self – government units and others in charge of management. The research objective was to determine the type of help and who provided it as well as the type of management required for a more quality development and touristic management. Though the Istrian region has been recognized as a quality tourist destination for years, its possibility for a bigger and better step forward must be pointed out in terms of managing the destination itself. To achieve optimal solutions, professional management modules and innovative guidelines set by tourism trends and new European programmes must be followed in order to adjust them to destination needs and requirements.

tourism, management, resources, development, Istria

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