engleski

The importance of monitoring trends and characteristics of demand in Business tourism segment: empirical evidence from Opatija, Croatia

Business travel, an element of business tourism, is one of the fastest growing segments of the global tourist market that has a special status both in scientific research and in business practice, because of the economic and social benefits it brings to the community. Due to its significant economic effects, it should be pointed out that the level and structure of consumption achieved by participants and organisers of business meetings is more desirable for stakeholders in the destination than consumption of leisure tourists. The main purpose of this paper is to carry out an empirical research of demand-side factors that shape business tourism supply system within a destination and to determine the key characteristics of participants in business meetings. The town of Opatija is particularly appropriate for a case study because of its tourism tradition of many centuries, but also its recognisability as a destination for business meetings and other events. The synthesis of results, findings and conclusions of this research will be used to form specific critical recommendations and valuable guidelines for the improvement of the destination's tourist supply

business tourism, demand characteristics and trends, destination management, service quality, Opatija

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