Communicating Corporate Social Responsibility on the Web: A Content Analysis of Sustainability Reports in World’s Best Multinational Workplaces (CROSBI ID 258218)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Atli, Dincer ; Vidović, Maja ; Omazić, Mislav Ante
engleski
Communicating Corporate Social Responsibility on the Web: A Content Analysis of Sustainability Reports in World’s Best Multinational Workplaces
The main focus of this article is to thoroughly examine the practice of virtual corporate social responsibility (CSR) communication of the best multinational companies in the world. By distinguishing the benchmarks for CSR communication in this fast-growing area of online CSR communication, we are aiming to provide tools for easier analysis of the best practices and a more widespread adoption of those best practices by other organizations. The empirical analysis focuses on the aspects of the pyramid of CSR. For the topic coding, five categories were differentiated: society, environment, employees, sponsoring and volunteerism. The analysis focused on reports from five consecutive years (2010 to 2014) in order to recognize a trend.
Corporate Communications, Corporate Social Responsibility, CSR Communication, Human Resource Management, Reputation Management
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Podaci o izdanju
3 (2)
2018.
1-17
objavljeno
2379-7398
2379-7401
10.4018/IJSECSR.2018070101