engleski

Collaboration as a Key Driving Force for Innovations in Tourism – Multiple Case Studies Analysis of Tourism Products

Market circumstances have led some stakeholders to faster, and some to slower market adjustments. Integration and other forms of cooperation are part of business strategies of various actors in tourism. The result of such cooperation is often innovation, I n economic growth theory, both exogenous and endogenous, innovations are recognized as a key factor for sustainable long - term economic development. Authors have critically analyzed the selected case studies. Therefore, the qualitative research method was applied. The cooperation between various stakeholders in tourism can be the basis for achieving market competitiveness by offering innovative tourist products in accordance with consumer needs. Cooperation with stakeholders is a prerequisite for innovatio ns of tourism products and for designing the more customized experience and should be further explored.

collaboration, stakeholders, tourism, tourism product, innovations in tourism

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