engleski

Business Innovation in Croatian Wood Products Industry Companies

The purpose of the business innovation process is to create value for the organization. That value can come from creating new revenue opportunities or driving more revenue through existing channels ; from creating efficiencies that save time, money or both ; or from improvements to productivity or performance. Companies belonging to low-tech industries where also wood products industry belonging to, are able to develop and realize innovation at an equal level as companies belonging to industries with moderate or highly developed technologies. The aim of this study was to analyze, some business innovations (e.g. enterprise resource planning, quality and environmental activities, e-commerce) in selected wood products industry companies in Croatia.

business innovation, wood products industry, e-business, certification, quality marks, EU funding

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