engleski

Towards a Digital One-Dimensionality: GAFAM, Financial Capital and International Expansion

In this presentation I will evoke the concept of technological rationality developed by Herbert Marcuse. His analysis, written in the 1960s, was a radical critique of monopoly capitalism and the one-dimensional, advanced industrial rationality of dominance over man and nature. Today, we are in a similar stage of capitalist development in which the GAFAM companies create oligopolistic control over digital societies with the use of complex technical systems. AI systems are discursively presented as autonomous and automated, while the labour input necessary for their development is framed as just a computational problem. At the same time, monopoly-finance capital creates global inequalities between actors interested in the economic performance of these company (i.e. company owners, workers with stock-based compensations, shareholders, investors), and actors directly affected by the business models of these company (i.e. internet users, advertisers, regulators, nation states).

GAFAM, financial capital, international expansion

nije evidentirano