engleski

The Importance of Negotiation on the Export Competitiveness of Croatian Rent-a-Car Sector

This study examines business and international negotiation which reflect on export competitiveness of selected parts of Croatian service sector. The object of research is service sector with special emphasis on Croatian rent-a- car business. Croatian tourism activity expanded a lot year after year. The expansion of Croatian tourism provided key opportunities for tourism depending business like rent-a-car services that operate in Croatia. This study provides answers on what clients appreciate/want and how to negotiate effectively within car rental services in Croatia. The methodology is based on the primary research of a group of 154 clients of selected rent-a-car company located on the airport of Krk in year 2018. The main aim of the study is to identify the optimal verbal, non-verbal communication and negotiation techniques to achieve higher level of (export) competitiveness. The results of the study could be very useful for representatives, management and employees of Croatian and EU rent- a-car sector.

Competitiveness ; export ; service sector ; rent-a-car sector

Research has been fully supported by the University of Rijeka under the project number 16.02.2.2.01 and 13.02.1.3.13.