engleski

THE INFLUENCE OF THE SAFETY ASPECTS ON THE PRIVACY OF THE CONSUMERS IN ELECTRONIC TRADING

Electronic trading has become an every-day occurrence influencing every human activity and an integral part of every trading-oriented business. The importance of electronic trading is growing day by day and positive aspects are being generated, but new security issues are growing as well. Today, electronic paying represents a newly established way of payments in electronic trading. Electronic payments make electronic trading possible. However, there are some difficulties in successful running of electronic trading. One of the biggest obstacles is disability of having complete control over electronic payment and security issues which result in distrust of people. The most important step in reducing that distrust is making sure that all risks and malfunctions are at their minimum, while the security is growing, for customers and traders. For that reason, this work will be analysing the importance of security aspects and creating more secure environment for customers in electronic trading. All the aspects that will be analysed make impact on electronic trading, as well as security aspects, alongside with examples of data theft. Main purpose of this work is to analyse the theoretical aspects of security in electronic trading as well as showing the norms and law regulative which protect users in electronic trading.

business security, consumer protection, electronic trading, electronic payment, global competition, informatization

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