engleski

OECD MEMBERSHIP CHALLENGES FOR CROATIAN TOURISM ; SUSTAINABLE PERSPECTIVES

Tourism is in global transformation. Countries which do not adapt lose market competition. OECD countries realise numerous benefits from their membership (publication of statistical indicators, comparison of indicators, pointing to benefits and costs, discussions through forums, encouraging sustainable behaviour). The aim of this paper is to determine whether the economy of a country which is outside the OECD is indeed less efficient than one which is a member and whether, following the implementation of recommendations, countries can realise benefits for themselves, i.e. greater effects of their own economy. The high dependency of the Croatian economy on tourism threatens the national economy due to the changeable nature of tourism, as well as due to the number of arrivals in destinations. The contribution of this paper lies in the indication of the advantages of inclusion and disadvantages of the absence of membership based on the analysis of two European, touristically attractive, markets (France and Croatia) which use the potentials and manage them in different ways. International organisations can assist in the management of the tourist destination development in three directions: priority policies, pointing to the importance of what is authentic and attractive and undertaking of activities for the purposes of improvement of destinations.

OECD, membership, Croatian tourism, potentials, sustainability

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