engleski

Regulation incentives in European cross-border retailing

Current task of European single market policy is how to stimulate and encourage consumers to purchase goods and services cross-border. Only 37% of Croatian consumers are prone to online cross-border purchase. Evaluation tools, exchange of recommendations and criticisms as well as ease of price comparison make value for customers. The purpose of the paper is to make a critical review of recent changes in consumer protection regulation in the context of online purchasing. Numerous disadvantages of Internet retailing are removed by regulation (e.g. cost of partial delivery, geo-blocking, ranking of bids on price comparison platforms) to protect the consumer and increase online sales, however, regulation is increasingly tighter for retailers, as it has obviously been shown to have a positive impact on increasing the number of online customers.

online retailing, domestic market, cross-border, geo-blocking, regulation

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