Humor and co-creation as levers of valorization of tourism attractions – a case study from Vodnjan, Croatia (CROSBI ID 670006)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Slivar, Iva ; Periša, Ana ; Horvat, Anđelina
engleski
Humor and co-creation as levers of valorization of tourism attractions – a case study from Vodnjan, Croatia
Tourists are highly selective, they are looking for the unforgettable experiences and they want to familiarize with the tradition and the culture of the local residents, which represents a great challenge for the tourism products and service providers because they constantly have to create new and interesting activities, because tourists are no longer interested in sightseeing of the cultural and the historical heritage, but they also want to be a part of it. The purpose of this case study is to affect the perceptions of visitor of Vodnjan (Croatia) by enriching thier cultural experience. The goal is to propose a model of collaboration of tourists in the creation of such experiences. The appeal to humor, as a still underresearched topic in function of tourism, as well as the principles of co- creation, rarely used in tourism, were combined to help revalorize Vodnjan's tourism attractions and the destination itself.
co-creation, humor, tourism attractions, valorisation of tourism attractions, interpretation of tourism attractions
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Podaci o prilogu
207-211.
2017.
objavljeno
Podaci o matičnoj publikaciji
1849-7950
Podaci o skupu
Conference Etrenova
predavanje
07.09.2017-09.09.2017
Dubrovnik, Hrvatska