Role of Corporate Social Responsibility in Croatian Export Companies (CROSBI ID 669628)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Barić, Andrija ; Omazić, Mislav Ante
engleski
Role of Corporate Social Responsibility in Croatian Export Companies
Continuous globalization, rapid development of information-communication technologies, and the presence of new burning challenges for the global community have contributed to the perception of corporate social responsibility as a strategic tool that allows for successful differentiation and sustainable competitive advantage. The goal of this paper is to offer a short overview of the role of a strategic approach to corporate social responsibility, as well as emphasize the importance of such an approach in creating competitive advantage for a company, but also of sustainability of society as a whole. The paper is based on a primary research questionnaire conducted on middle-sized and large Croatian export companies, as well as a systematic analysis of previously published relevant international scientific papers in the area of corporate social responsibility.
corporate social responsibility, strategy, stakeholders, differentiation, Croatian export companies
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Podaci o prilogu
327-335.
2018.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the ENTRENOVA -ENTerprise REsearch InNOVAtion Conference
Milković, Marin ; Pejić Bach, Mirjana ; Peković, Sanja ; Perović, Đurđica ; Šimičević, Vanja ; Zoroja, Jovana
Zagreb: Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET''
1849-7950
1849-7950
Podaci o skupu
4th ENTerprise REsearch InNOVAtion Conference (ENTRENOVA 2018)
predavanje
06.09.2018-08.09.2018
Split, Hrvatska