engleski

The influence of European innovative tourist trends on Croatian tourism

The aim of this paper is to show how European trends in tourism influence Croatian tourism. In order for Croatian tourism to be competitive in the global market, the quality of tourist products and services should be enhanced. This, among other, will depend on improving environment protection and using information and communication technology when providing services in tourism. The process of integration is of an utmost importance, especially in the tourism sector. Since the EU has a formulated policy particularly for this sector, it is necessary to analyse the experience in the competitor countries, such as Malta, Cyprus and Slovenia. The purpose of this research is gaining a vision as regards the direction Croatian tourism should develop in– what type of tourism Croatia needs, what key prerequisites should be fulfilled and how domestic tourism will attract attention. Without a quality vision, success and market recognition cannot be expected.

tourism trends ; quality of tourist products ; best practice ; Croatian tourism management

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