How Students as Consumers Learn Information about new products (CROSBI ID 669516)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Šišara, Jelena ; Goleš, Divna
engleski
How Students as Consumers Learn Information about new products
The importance of understanding how consumers gather and evaluate information about the new products is essential for providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn information about new products and their attitudes toward different sources of information. Research was conducted at the Polytechnic in Sibenik and comprised students of all majors and years of study. Results indicated that students as consumers utilize a wide variety of information sources to learn about new products. Thus gender, as a major social category, age and other determinants of consumer behaviour were also considered. It concludes with some important marketing implications.
consumers, new products, consumer behaviour, marketing, innovation, development
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Podaci o prilogu
199-206.
2017.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference
Podaci o skupu
ENTRENOVA - ENTerprise REsearch InNOVAtion Conference
ostalo
07.09.2017-09.09.2017
Dubrovnik, Hrvatska