engleski

The new public services for businesses in the tourism industry based on data from the tourism websites

The importance of Web 2.0 technologies has been recognized in tourism and today the most popular global tourist portals offer registered users the ability to rate and comment on the services and destinations. On these portals, destinations and services are categorized, and the portals have a full set of data on each user, whether they are registered or not. Data collected on the basis of visited parts of portals can be used by the advanced marketing portals themselves, but this data is valuable for tourism entrepreneurs as well, and they could significantly improve their services on the basis of the knowledge gained from these data. An example would be a comparative analysis of the number of Outdoor Activities category in all cities with over 100, 000 inhabitants compared to other offered categories, with an overview of visitors’ country of residence. Based on the information provided in this example, entrepreneurs in tourism would have a clearer picture of the interest and potential return on investment in Outdoor Activities in a particular area. Standard data mining methods are used to obtain this data, and the author's suggestion is that public institutions systematically collect these data from major portals and allow public access to them. In addition, it is necessary to systematically train the use of such information system by entrepreneurs in tourism. This paper presents a Central European country (Croatia) that realizes a large proportion of its gross national income from tourism and public services related to tourism in that country that are available through public information services. In addition to this analysis, a regional portal (www.gdjenamore.com) where apartment owners in that country advertise, while the portal itself, its interface and available information are available in eight European languages (Croatian, German, English, Hungarian, Czech, Slovak, Italian and Polish), and thus targets a population of several hundred million users. Based on the data obtained from the mentioned portal, a series of information on users of the same is potentially useful for the entrepreneurs in tourism of the region and will be presented graphically. Because of the limited geographic area, number and categories of services that are being advertised on the portal, the amount of knowledge gained is not significant, but with a greater amount of data found on global tourism portals, the amount of knowledge gained would be considerably higher.

log files, data mining, information systems in tourism

nije evidentirano