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Pregled bibliografske jedinice broj: 967791

Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity


Bušljeta Banks, Ivana; De Pelsmacker, Patrick
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity // Handbook of Research on International Advertising / Okazaki, Shintaro (ur.).
Chelteham: Edward Elgar Publishing, 2012. str. 376-398


Naslov
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity

Autori
Bušljeta Banks, Ivana ; De Pelsmacker, Patrick

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Handbook of Research on International Advertising

Urednik/ci
Okazaki, Shintaro

Izdavač
Edward Elgar Publishing

Grad
Chelteham

Godina
2012

Raspon stranica
376-398

ISBN
978 1 84844 858 2

Ključne riječi
probability markers, tolerance for ambiguity

Sažetak
The paper examines the use of probability markers in advertising claims. Specifically, the effectiveness of advertising claims which contain hedges, pledges, or no probability markers is examined on participants with varying degrees of tolerance for ambiguity to find out which types of examined claims are more effective for people who are lowly- or highly-tolerant.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Kognitivna znanost (prirodne, tehničke, biomedicina i zdravstvo, društvene i humanističke znanosti)



POVEZANOST RADA


Ustanove
Zagrebačka škola ekonomije i managementa, Zagreb

Profili:

Avatar Url Ivana Bušljeta Banks (autor)

Citiraj ovu publikaciju

Bušljeta Banks, Ivana; De Pelsmacker, Patrick
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity // Handbook of Research on International Advertising / Okazaki, Shintaro (ur.).
Chelteham: Edward Elgar Publishing, 2012. str. 376-398
Bušljeta Banks, I. & De Pelsmacker, P. (2012) Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity. U: Okazaki, S. (ur.) Handbook of Research on International Advertising. Chelteham, Edward Elgar Publishing, str. 376-398.
@inbook{inbook, editor = {Okazaki, S.}, year = {2012}, pages = {376-398}, keywords = {probability markers, tolerance for ambiguity}, isbn = {978 1 84844 858 2}, title = {Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity}, keyword = {probability markers, tolerance for ambiguity}, publisher = {Edward Elgar Publishing}, publisherplace = {Chelteham} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Book Citation Index - Social Sciences & Humanities (BKCI-SSH)