Advances in Advertising Research (Vol. V) (CROSBI ID 16889)
Urednička knjiga | zbornik radova s konferencije | međunarodna recenzija
Podaci o odgovornosti
Bušljeta Banks, Ivana ; De Pelsmacker, Patrick ; Okazaki, Shintaro
engleski
Advances in Advertising Research (Vol. V)
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
advertising research
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Podaci o izdanju
Wiesbaden: Springer
2015.
978-3-658-08131-7
335
European Advertising Academy;
objavljeno
10.1007/978-3-658-08132-4
Povezanost rada
Ekonomija, Kognitivna znanost (prirodne, tehničke, biomedicina i zdravstvo, društvene i humanističke znanosti)
