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Advances in Advertising Research (Vol. V)


Advances in Advertising Research (Vol. V), Wiesbaden: Springer Fachmedien Wiesbaden eBook ISBN 978-3-658-08132-4 DOI 10.1007/978-3-658-08132-4 Hardcover ISBN 978-3-658-08131-7 Softcover ISBN 978-3-658-14090-8 Edition Number 1 Number of Pages XI, 330 Number of Illustrations 33 b/w illustrations Topics, 2015 (zbornik) doi:10.1007/978-3-658-08132-4


Naslov
Advances in Advertising Research (Vol. V)

Urednik/ci
Bušljeta Banks, Ivana ; De Pelsmacker, Patrick ; Okazaki, Shintaro

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, zbornik, znanstvena

Izdavač
Springer Fachmedien Wiesbaden eBook ISBN 978-3-658-08132-4 DOI 10.1007/978-3-658-08132-4 Hardcover ISBN 978-3-658-08131-7 Softcover ISBN 978-3-658-14090-8 Edition Number 1 Number of Pages XI, 330 Number of Illustrations 33 b/w illustrations Topics

Grad
Wiesbaden

Godina
2015

Stranica
335

ISBN
978-3-658-08131-7

Ključne riječi
advertising research

Sažetak
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Kognitivna znanost (prirodne, tehničke, biomedicina i zdravstvo, društvene i humanističke znanosti)



POVEZANOST RADA


Ustanove
Zagrebačka škola ekonomije i managementa, Zagreb

Profili:

Avatar Url Ivana Bušljeta Banks (urednik)

Citiraj ovu publikaciju

Advances in Advertising Research (Vol. V), Wiesbaden: Springer Fachmedien Wiesbaden eBook ISBN 978-3-658-08132-4 DOI 10.1007/978-3-658-08132-4 Hardcover ISBN 978-3-658-08131-7 Softcover ISBN 978-3-658-14090-8 Edition Number 1 Number of Pages XI, 330 Number of Illustrations 33 b/w illustrations Topics, 2015 (zbornik) doi:10.1007/978-3-658-08132-4
Bušljeta Banks, I., De Pelsmacker, P. & Okazaki, S. (ur.) (2015) Advances in Advertising Research (Vol. V). Wiesbaden, Springer Fachmedien Wiesbaden eBook ISBN 978-3-658-08132-4 DOI 10.1007/978-3-658-08132-4 Hardcover ISBN 978-3-658-08131-7 Softcover ISBN 978-3-658-14090-8 Edition Number 1 Number of Pages XI, 330 Number of Illustrations 33 b/w illustrations Topics doi:10.1007/978-3-658-08132-4.
@book{book, year = {2015}, pages = {335}, DOI = {10.1007/978-3-658-08132-4}, keywords = {advertising research}, doi = {10.1007/978-3-658-08132-4}, isbn = {978-3-658-08131-7}, title = {Advances in Advertising Research (Vol. V)}, keyword = {advertising research}, publisher = {Springer Fachmedien Wiesbaden eBook ISBN 978-3-658-08132-4 DOI 10.1007/978-3-658-08132-4 Hardcover ISBN 978-3-658-08131-7 Softcover ISBN 978-3-658-14090-8 Edition Number 1 Number of Pages XI, 330 Number of Illustrations 33 b/w illustrations Topics}, publisherplace = {Wiesbaden} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Book Citation Index - Social Sciences & Humanities (BKCI-SSH)
  • Scopus


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