engleski

Recent developments in consumer protection in online channel context

The online channel opens up new opportunities for innovation in communication among people, and this has a significant impact on lifestyle changes, especially in shopping. A large number of consumers who are delighted and buy online regularly and feel safe, however, is also a great proportion of those who experiment, test the capabilities, reliability and security of the channel. It should not be neglected by a large number of consumers who do not use it, but this number decreases. Online search and purchasing has the advantages and disadvantages that depend on the attractiveness of this channel and its future. The purpose of the paper is to make a critical review of recent changes in consumer protection regulation in the context of online retailing.

consumer protection, geo-blocking, on-line retailing, regulation

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