engleski

The impact of Hi-Tech technology on consumer behaviour in a chosen tourist destination

Tourists are the main players in tourism and the tourist market, and that makes them the reason for starting developments and improving services within the tourist market. The desire for advancement and prominence within the tourist market channels tourist destinations and all other bidders of the integrated tourism product to satisfy the needs of tourists, that is to say to satisfy their expectations. Through the theoretical background about the selection of tourist destinations, the existing findings about the behaviour of consumers in tourism will be determined in this paper and will give out a detailed explanation of the phases of choosing a tourist destination that represent one of the key areas of this paper. The move from choosing a tourist destination and the focus on the conceptual framework of social media represents a turning point of this paper when compared to the existing research aimed at the choice of a tourist destination. Through theoretical findings about social media and the content generated on them, in this paper social media platforms will be viewed as well as an in-depth explanation of characteristics of platforms and social media that are important for the appearance of the tourist market by affecting the changes in consumer behaviour in tourism.

consumer behaviour, modern technology, sustainable tourism, tourist destination, management of tourist destination, new trends in tourism

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