engleski

Export Development Policy: The Marketing of of U.S. Food products in Balkans and Black Sea Region and Implication for Regional Harmony

Market-driven private firms and cooperatives have largely replaced the collective farms of the region. Many of these agricultural operations that previously received heavy subsidies are finding themselves unable to operate profitably under free market conditions and are being abandoned, leading to increasing demand for imported food and fiber products. Consequently, this massive regional change in economic structure has created exciting new opportunities for U.S. agribusiness, which has many comparative advantages in food and fiber production and handling. In addition to providing markets for U.S. exports, mutually beneficial trade will help to provide stability in this historically unstable region. However, significant barriers must be overcome in order to capitalize on these promising opportunities. The authors indicate that the most significant barriers are: poor marketing acumen, inefficient use of resources, systematic lag in global technology, high government control, low government support, antiquated banking systems, and poor transportation/distribution facilities are all impediments to increasing U.S. exports in these regions. In addition to appreciating the barriers to entry, aspiring exporters need a thorough understanding of local logistics, distribution practices, and marketing channels. Since distribution and transportation practices in the region have been changing so rapidly more research on that system is needed.

Export Development Policy; Marketing; Food Products

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