engleski

Impact of low-cost carriers on tourists’ motivation and destination selection decisions

Zadar County has decided to use the effects of attracting low-cost carriers to its destination as one of the elements for improving the tourism destination. The exceptionally high load factor of these flights and their existence in pre- and post- season periods have reduced seasonality. Low-cost carriers have the largest booking and passenger inflow during high season, and their main interest is to maintain an increasing number of airline flights during this period. This paper analyses motives (purpose of visit) of arrival of users of low-cost carriers to the City of Zadar. Data has been collected through a longitudinal survey from 2013 to 2016. In this context, the profile of tourists was analysed regarding the time (period) of visit and the purpose of visit. The aim of this paper was to determine the influence of cost-effective transport on tourists’ motivation and their destination choice. Based on the interpreted results, the paper provides opportunities for destination managers who aim to open new markets and attract more tourists by focusing their strategic development on attracting low-cost carriers.

low-cost carriers, tourists’ motivation, tourism destination, City of Zadar

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