engleski

Globalization and Difference in Extreme Cinema

Globalization embodies the ultimate horizon of capitalism: the establishment of a world market, a constant flow of finance, goods, and constant expansion. It is a simultaneous increase in the standardization of American of culture and the production of new differences. Hence, the Hollywood system is not just important for global entertainment, finance and business, but also for the production of mass, global consciousness, that is, a new way of life is available for everyone on the globe. In contrast to Hollywood, Europe promotes cultural policies of differences, often celebrating film as art, even global art. An example, among many, may be the new French extremism, cinema du corpse. The academic machine has produced an avalanche of texts about this cinema, defining it as cinema of sensation, emphasizing its corporal, material, transgressive dimension. These hybrid films have no particular genre frame but through conjunctions of sex, blood, flesh and violence they promise us art! Can this promise efficiently be realized in an era of financial capitalism in which the entire mode of cinematic production as well as entire societies have collapsed into a sphere of never ending debt and European film policies (Creative Europe) have reduced film to just another commodity? Or, in other words, how does this promise (central to the functioning of financial capitalism in a creditor/debtor relationship) relate to bodies of postmodern spectatorship?

extreme cinema, creative europe

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