Ethics as the Strategy for Public Relations Associations (CROSBI ID 667509)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Kolić Stanić, Matilda
engleski
Ethics as the Strategy for Public Relations Associations
The main goal of the paper is to analyse the objectives declared by the twenty professional associations of public relations, from the perspective of ethics. To answer in which way PR-associations consider ethics as one of the objectives of their work, the research used the qualitative content analysis of the official web-sites of twenty different professional (inter)national associations in Europe and US. The research showed that the majority of the associations emphasized the ethical dimension of their efforts, although it is not unanimously shared, since some of them express it in a very vague way. Nevertheless, the majority of analysed professional associations are aware of the importance of ethics in public relations and of their own strategical role in the field of public relations ethics.
communication, public relations, ethics, associations, strategy
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Podaci o prilogu
120-126.
2018.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOV Ation Conference Vol. 4, No. 1
Milković, Marin ; Pejić Bach, Mirjana ; Peković, Sanja ; Perovic, Djurdjica ; Šimičević, Vanja ; Zoroja, Jovana
Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia
1849-7950
Podaci o skupu
4th ENTerprise REsearch InNOVAtion Conference (ENTRENOVA 2018)
predavanje
06.09.2018-08.09.2018
Split, Hrvatska