Education as the Essential Part of Public Relations Ethics Codes (CROSBI ID 667508)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Kolić Stanić, Matilda
engleski
Education as the Essential Part of Public Relations Ethics Codes
The end of the twentieth century and the beginning of the 21st century were characterized by increase in faculties and in public relations associations. For members of PR-associations, professional activities are regulated by ethics codes. The goal of this paper is to explore which place in the ethics codes of public relations associations takes the importance of education and how different associations in different countries consider education as professional duty of PR-experts. This paper provides a qualitative analysis of the content of 13 ethical codes ; 2 international and 11 national professional associations active in 7 countries: Austria, Germany, Croatia, Italy, Spain, United Kingdom and Unites States. The analysis had revealed that the majority of analysed codes does not consider the education as the essential duty of public relations professionals, although some of them emphasized the positive connection of education and ethical conduct.
communications, public relations, ethics, codes, education, associations
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Podaci o prilogu
98-104.
2018.
objavljeno
Podaci o matičnoj publikaciji
Milković, Marin ; Pejić Bach, Mirjana ; Peković, Sanja ; Perovic, Djurdjica ; Šimičević, Vanja ; Zoroja, Jovana
Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia
1849-7950
Podaci o skupu
4th ENTerprise REsearch InNOVAtion Conference (ENTRENOVA 2018)
predavanje
06.09.2018-08.09.2018
Split, Hrvatska