engleski

Analysis of the state of senior health tourism offer in the Republic of Croatia

Throughout the years, the world and European tourism industry has been registering significant demographic changes, respectively a highly growing number of senior tourists who belong to the so- called Third age group of tourists. This represents a significant challenge for the tourist offer carriers considering that in relation to the past years, today, senior tourists are more educated in many ways, and especially when using information and communication technology, which enables them to have all the necessary information about (health) tourism offer on the palm of their hand. Contemporary senior tourists have significantly higher expectations than ever before when undertaking a journey, and want a more diversified, top quality tourist offer, adapted to their preferences and likings, which will enable them to achieve experience and value for money. One of the specific forms of tourism, which has been developing significantly over the years, is health tourism, towards which services senior tourists are showing growth attention, all with a goal of health improvement, and prolonging their life expectancy. Republic of Croatia, as an EU member, and as a tourist destination with a very long tradition of providing health tourism services, has developed significantly over the years and is tracking contemporary trends on the European tourist market. But to what extent? The main purpose of this paper to provide an insight into the state and attitudes of senior tourists towards health tourism offer on the European, and the Croatian level, and possibly emphasize the improvement measures which will enable higher level of competitiveness of the Republic of Croatia as a destination of health and well- being.

health tourism offer ; senior tourists ; tourist offer development

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