engleski

Heritage as a factor of achieving competitive cultural tourism offer of the Republic of Croatia

Continuous changes within the world tourism industry, contemporary trends indicate that cultural tourism has achieved significant growth within the European and world tourism flows. Republic of Croatia, as a competitive destination, needs to use this opportunity, especially when taken into consideration all the numerous socio- economic advantages. Republic of Croatia is a country with numerous resources which represent a key foundation for development of a top quality offer. Among these resources it is necessary to emphasize its cultural heritage, which, if properly used, can significantly contribute to the formation of a competitive cultural tourist offer. However, it is crucial to bear in mind the possibility of over-use of these resources, which is the reason why application of sustainability principles is a must. Certain developmental activities were done over the years on the state level by the tourism organizations as well as the ministries in charge of tourism and culture. However, still insufficiently in order for cultural tourist offer to reach its realistic possibilities. Within this paper the authors will emphasize the necessity of inclusion of cultural heritage into the tourist offer of the Republic of Croatia, respectively, by comparing the developmental indicators of tourist offer based on cultural heritage of Croatia and the European Union, they will emphasize the potentials for development of a new tourist offer based on unique cultural heritage, which will position the Republic of Croatia on the tourist market as a country rich in well preserved cultural heritage.

cultural heritage ; tourist product ; tourist offer ; competitive tourist offer ; Republic of Croatia

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