engleski

Role of event tourism in the development of tourist destination

The aim of the paper is to show the influence of events in the development of tourism in Zagreb. After a brief theoretical overview of the importance of event tourism in the development of tourist destinations, the second part analyses the impact of event planning in Zagreb on the increase of tourist revenue over the past decade. The following section gives analyse the role of the Croatins tourism boards on crating and planning events which take over the role of destination management organizations, espacially in sphere of developing event touris in some tourists' destinations. They do that with an idea of developing more quality tourist offer in Croatia, and in paper that will be shown on example of event tourism development in the city Zagreb. The last part of the paper will consist of the conclusion and suggestions thah can help further the development of sustainable tourism in the city of Zagreb in order to focus on the numerozs posittive efects of tourism on a local level, through careful planning and development od tourism, and to minimize or completely neutrazlize negative effects of tourism development in a tourist destination.

tourism, event tourism, destination organization, sustainable tourism development, Zagreb

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