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Communication with external and internal public according to stakeholder management principles: example of sports organizations (CROSBI ID 666687)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Pavelin, Goran ; Lucić Nikolina Communication with external and internal public according to stakeholder management principles: example of sports organizations // Economic and social development / Studzienecki, Tomasz ; Kozina, Melita ; Skalamera Dunja (ur.). 2018. str. 383-393

Podaci o odgovornosti

Pavelin, Goran ; Lucić Nikolina

engleski

Communication with external and internal public according to stakeholder management principles: example of sports organizations

Sport became a lifestyle, which influences the behaviour and the way of living of a growing number of people. The goal of this paper is to conceptualise and develop a theory about the work of contemporary sports organizations based on stakeholder management. Theoretical discourse of this paper focuses on internal and external stakeholder – influential publics and includes: communication with employees, volunteers, consumers, club members, sponsors, donors, investors and state authorities. Mentioned perspective sets public relations on a level of strategical management function, because it is able to influence the way that stakeholder – influential groups support organizational goals. Successful communication implies respecting the needs of customers with which it enters into business, representation of potential benefits or additional funding. Measuring of sports organizations' public relations effectiveness is necessary in order to determine the desirable level of business success in the public relations department.

ublic, measuring effectivness in public relations practice

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Podaci o prilogu

383-393.

2018.

objavljeno

Podaci o matičnoj publikaciji

Economic and Social Development: 33 rd International Scientific Conference on Economic and Social Development - "Managerial Issues in Modern Business". Book of Proceedings

Studzienecki, Tomasz ; Kozina, Melita ; Skalamera Dunja

Varšava: Varazdin Development and Entrepreneurship Agency in cooperation with University North, Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Scale - Mohammed V University in Rabat

1849-7535

Podaci o skupu

33rd International Scientific Conference on Economic and Social Development

ostalo

26.09.2018-27.09.2018

Varšava, Poljska

Povezanost rada

Informacijske i komunikacijske znanosti