Communication with external and internal public according to stakeholder management principles: example of sports organizations (CROSBI ID 666687)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Pavelin, Goran ; Lucić Nikolina
engleski
Communication with external and internal public according to stakeholder management principles: example of sports organizations
Sport became a lifestyle, which influences the behaviour and the way of living of a growing number of people. The goal of this paper is to conceptualise and develop a theory about the work of contemporary sports organizations based on stakeholder management. Theoretical discourse of this paper focuses on internal and external stakeholder – influential publics and includes: communication with employees, volunteers, consumers, club members, sponsors, donors, investors and state authorities. Mentioned perspective sets public relations on a level of strategical management function, because it is able to influence the way that stakeholder – influential groups support organizational goals. Successful communication implies respecting the needs of customers with which it enters into business, representation of potential benefits or additional funding. Measuring of sports organizations' public relations effectiveness is necessary in order to determine the desirable level of business success in the public relations department.
ublic, measuring effectivness in public relations practice
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Podaci o prilogu
383-393.
2018.
objavljeno
Podaci o matičnoj publikaciji
Economic and Social Development: 33 rd International Scientific Conference on Economic and Social Development - "Managerial Issues in Modern Business". Book of Proceedings
Studzienecki, Tomasz ; Kozina, Melita ; Skalamera Dunja
Varšava: Varazdin Development and Entrepreneurship Agency in cooperation with University North, Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Scale - Mohammed V University in Rabat
1849-7535
Podaci o skupu
33rd International Scientific Conference on Economic and Social Development
ostalo
26.09.2018-27.09.2018
Varšava, Poljska