Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 957727

The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas


Ozretić Došen, Đurđana; Previšić, Jozo; Krupka, Zoran; Škare, Vatroslav; Komarac, Tanja
The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas // International Journal of Culture, Tourism and Hospitality Research, 12 (2018), 3; 277-291 doi:10.1108/IJCTHR-06-2017-0066 (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 957727 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas

Autori
Ozretić Došen, Đurđana ; Previšić, Jozo ; Krupka, Zoran ; Škare, Vatroslav ; Komarac, Tanja

Izvornik
International Journal of Culture, Tourism and Hospitality Research (1750-6182) 12 (2018), 3; 277-291

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Turkey ; Destination image ; Country image ; Soap operas

Sažetak
Purpose This paper aims to further enhance the understanding of elements relevant to creating affection for a country’s identity, culture and values. Design/methodology/approach An overview of theoretical contributions is followed by a description of exploratory research on the overall image of Turkey. Survey-based empirical data (a convenience sample consisting of 838 Croatian citizens) are analysed using Statistica v7 ; mean values and a t-test are applied. The importance-performance Analysis (IPA) is also performed. The level of the respondent’s actual knowledge of Turkey is analysed by examining the content of their associations. Findings Research findings support a proven multidimensionality of the country/destination image construct. Turkey has become an appealing tourist destination ; its image consists of positive associations that point to the effectiveness of soap operas broadcast abroad and promotional investments into the creation of the country image in foreign markets. Negative perceptions are related to human rights and gender inequalities. Limitations implications The use of a convenience sample (with predominantly female respondents) places a clear constraint on generalising the findings. Consequently, the results should be treated only as indicative. Furthermore, the one- country nature of the study limits the implications to theory. Practical implications Findings that soap operas might be a valuable source for Turkey’s image formation, and as such affect subsequent consumer behaviour, provide valuable insights for tourism and international marketing professionals who are either already in business or who are planning to internationalise future activities. Originality/value The study adds to the existing knowledge suggesting that popular culture, i.e. soap operas, is an interesting dimension of country/destination image deserving of further research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Citiraj ovu publikaciju

Ozretić Došen, Đurđana; Previšić, Jozo; Krupka, Zoran; Škare, Vatroslav; Komarac, Tanja
The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas // International Journal of Culture, Tourism and Hospitality Research, 12 (2018), 3; 277-291 doi:10.1108/IJCTHR-06-2017-0066 (međunarodna recenzija, članak, znanstveni)
Ozretić Došen, Đ., Previšić, J., Krupka, Z., Škare, V. & Komarac, T. (2018) The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas. International Journal of Culture, Tourism and Hospitality Research, 12 (3), 277-291 doi:10.1108/IJCTHR-06-2017-0066.
@article{article, year = {2018}, pages = {277-291}, DOI = {10.1108/IJCTHR-06-2017-0066}, keywords = {Turkey, Destination image, Country image, Soap operas}, journal = {International Journal of Culture, Tourism and Hospitality Research}, doi = {10.1108/IJCTHR-06-2017-0066}, volume = {12}, number = {3}, issn = {1750-6182}, title = {The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas}, keyword = {Turkey, Destination image, Country image, Soap operas} }

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Emerging Sources Citation Index (ESCI)
  • Scopus


Citati





    Contrast
    Increase Font
    Decrease Font
    Dyslexic Font