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Benchmarking and performance management in the campsites

The purpose of this article is to assess the possibilities of benchmarking and performance management, as the basis for providing relevant information for campsites management. It should be noted that currently, campsites are not a part of the global benchmarking process, nor specifics of performance measurement and competitiveness assessment have been developed. In order to overcome this gap, a benchmarking pilot project of campsites in Croatia has been set up. For this purpose, the experiences from hotel benchmarking as well as segment reporting system based on the USALI standards was taken into account. The sample method was used for finding the answer to the research question: “Does the specific of implemented performance measurement and benchmarking in Croatian campsite, ensures for campsite managers all those information relevant for short- and long-term decision making?” The research was conducted from April till October 2016 on the sample of 30 Croatian campsites, which covered 24% of the total accommodation units and all available types and categories of campsites. Special emphasis is put on assessing the information quality and improvement possibility, for requirements of short- and long-term decision making, based on the model of campsites integrated reporting system. New reporting and benchmarking framework could be developed on the level of National Camping Association, which should provide assistance in developing specific reporting standards and preparing software which on a unique basis should support upgraded existing campsites reporting and benchmarking system.

financial performance measurement, benchmarking, integrated reporting, campsites

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